Sunday, June 26, 2011

Selling Stories Successfully (marketing meets literature) (Kindle Edition)

Selling Stories Successfully (marketing meets literature)
Selling Stories Successfully (marketing meets literature) (Kindle Edition)
By Stephen Brown

Buy new: $2.99
Customer Rating: 5.0

Customer tags: self publishing(11), creative writing(11), publishing(10), creative thinking(10), writing(9), novel writing(7), writing skills(6), indie author(3), marketing(3), 40k books(3), 40kbooks, book

Review & Description

ABOUT THE BOOK

Selling Stories Successfully is an essay published by 40kBooks. 40kBooks publishes a select number of titles by award-winning authors from across the globe.

When you read an essay, you invest time. Our essays are designed to deliver focused knowledge in +/- an hour. Efficiency = Reading Time / Knowledge Delivered.

REVIEW

Picture the scene. You’re a struggling writer. You’ve written the most incredible story. You’ve come up with a yarn that’s Twilight times ten, a novel that makes Larsson’s Millennium Trilogy look so last century. There’s only one problem. It’s a major problem, however. You’ve got to sell the thing. You have to persuade people to buy it, both literally and metaphorically. You’ve woken up to the fact that storytelling and storyselling are two completely different things. As J.G. Ballard once ruefully observed: “any fool can write a novel but it takes real genius to sell it”.

So, what do you do? How do you ensure that your Twilight times ten gets selected ahead of every other Twilight times ten on the publisher’s slush pile?

Fortunately, there is a simple solution: Instead of turning into the Business & Management aisles of your friendly neighbourhood mega-bookstore, or online emporium, head straight for the fiction section. Yes, the fiction section. The best insights into buying and selling and marketing and branding, and all that other awful stuff, are found in works of fiction, not big boring anthologies or dry-as-dust academic articles. When it comes to sales & marketing, one learned commentator makes clear, “you can learn more from a reasonably good novel than a solid piece of social science research”.

ABOUT THE AUTHOR

Author of several books (from Writing Marketing to The Marketing Code), «Stephen Brown is the treat you can read between deals without ruining your marketing strategy».

ABOUT THE PUBLISHER

40kBooks is the first Italian digital publisher. Its eBooks are divided into two categories: Essays and Stories. Essays comprise a selection dealing with digital culture. Stories are novelettes by award-winning authors from different countries and cultures. All of the 40kBook titles are published in multiple languages including Italian, English, Portuguese, Spanish and French and are available all over the world.
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